There's a huge variety of chocolate in the world, from the humble Hershey's bar to high end, exotic chocolaty delights made by experienced chocolatiers. To many people, the colorfully wrapped chocolate bars you see in most stores aren't worth bothering with - they have a low cocoa content, and sometimes they aren't even legally called chocolate. That's what's going on if you see a candy bar described as a "chocolate confection" or covered in a "chocolatey coating". There's chocolate in there, but not much. Who really wants chocolate that is not chocolate? Not me that is for sure.
For those who believe that life's too short to eat cheap chocolate, there's a wide variety of high end products available. Unlike ordinary candy, they don't use inexpensive ingredients made for maximum shelf life. They're going for taste and quality, and using the best ingredients they can find.
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